Ten-X Auction Floor Screens
CoStar Group · Ten-X & LoopNet · 2022 – Present · Product UI/UX Design
Overview
Ten-X is CoStar Group's commercial real estate auction platform, where office buildings, retail centers, apartment complexes, and industrial properties change hands in real time. The platform spans two surfaces most product designers never have to reconcile: a web-based auction experience for buyers and brokers nationwide, and a physical auction floor at CoStar's Irvine headquarters, a command-and-control environment unlike anything in enterprise software.
I designed across both: on the digital side, bidder registration, earnest money deposit workflows, and core auction UX; on the physical side, the interface running across 58 million pixels of ultra-fine-pitch LED video wall, built in close collaboration with SNA Displays, who installed the hardware.
+21%
Deposit recovery improvement
+16%
EMD processing speed
58M
Pixels on the auction floor
2 × 60ft
Wraparound LED video walls
The Auction Floor: Designing at 58 Million Pixels
The auction floor at CoStar's Irvine office is a command-and-control center for live commercial real estate auctions. Two 60-foot, three-sided LED video walls run opposite wings of the room, wrapping at 90-degree angles and processing 23.5 million pixels each at 1.2mm pixel pitch. Between them, a 4K center display at 0.9mm pixel pitch handles the highest-resolution data visualization in the room.
Designing for this environment meant rethinking every assumption about UI scale, information hierarchy, and viewing distance. The interface needed to surface live auction status, property details, bid amounts, registration counts, and time remaining all at once, readable from across the room, and dense enough to give operators the full picture at a glance. I worked directly with the SNA Displays team during installation to calibrate the UI against the physical hardware.
Total Pixels
58 Million
Screen Count
8 Screens
Auction Wall Span
2 × 60 ft
Pixel Pitch
0.9 – 1.2 mm
Installation Walkthrough
SNA Displays documented the full installation at CoStar's Irvine office, from the 10-screen lobby art centerpiece to the auction floor. The video shows the environment and displays in operation, built with SNA's BRILLIANT™ Interior LED line, Analog Way processing, and sedna content management on the backend.
Display Configuration
| Display | Pitch | Size | Resolution | Pixels |
|---|---|---|---|---|
| Auction House Video Wall 1 | 1.2 mm | 6'8" × 59'6" | 1,620 × 14,520 | 23,522,400 |
| Center Display (4K) | 0.9 mm | 6'8" × 11'10" | 2,160 × 3,840 | 8,294,400 |
| Auction House Video Wall 2 | 1.2 mm | 6'8" × 59'6" | 1,620 × 14,520 | 23,522,400 |
| Lobby Displays (10 screens) | 1.2 mm | Various | Various | 2,764,800 |
The Content System: From Concept to Calibration
Designing for the auction floor meant treating 8 individual displays as one coherent visual surface, not a collection of disconnected screens. Every layout, typeface, and data element had to hold up across pixel pitches from 0.9mm to 1.2mm and viewing distances from a few feet to nearly 80.
Content Choreography Across 8 Screens
Challenge
Two 60-foot wraparound LED walls and a 4K center display needed to function as a single canvas. Content built for one screen had to align and scale across resolutions, pixel pitches, and positions throughout the room.
Solution
Worked with SNA Displays to build a content framework in their sedna CMS that mapped every layout to each display's resolution and position, keeping live auction data, bidder maps, and property imagery aligned across the full 58-million-pixel canvas.
Real-Time Auction Data at Room Scale
Challenge
Operators needed live bid amounts, registration counts, countdown timers, and bidder activity readable from anywhere on the floor, while still holding enough detail for close-up review at the auctioneer's station.
Solution
Designed a tiered information hierarchy: critical data like current bid and time remaining rendered large enough to read from 80 feet, with supporting detail layered underneath. Calibrated typography, contrast, and color directly against the LED hardware on-site with SNA Displays during installation.
